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San Francisco Ballet Website Management and Redesigns

As the Webmaster for San Francisco Ballet (SF Ballet), I directed and project-managed the creative and technical elements of marketing and communications initiatives. I also redesigned the entire website twice in six years. I originated and implemented innovative communications solutions, including educational podcasts, interactive magazines, an interactive seat selection tool, a custom-designed blog, and integrated video for the first time on the website. Additionally, I managed outside engineering firms, trained staff to use content management systems, and maintained and developed the online ticketing system. 

AUDIENCE: Fans of dance/SF Ballet, performing arts, and San Francisco Ballet staff

Employer: SF Ballet


ROLE: I was the UX design lead, technical project manager, and leader of interactive development. Manager, administrator, and trainer of the Ballet's Content Management Systems (CMSs) for the website, ballet school, and blog. I managed a back-end development team, shopping cart integration, and new online sales initiatives. I created online educational content.

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