San Francisco Ballet’s Nutcracker Guide to Our City
As the Webmaster for San Francisco Ballet (SF Ballet), I directed and project-managed the creative and technical elements of marketing and communications initiatives and more (see SF Ballet Website Management and Redesign page). I created this online learning experience "Nutcracker Guide to Our City," as a companion piece that connects San Francisco the city to the SF Ballet's particular choices in the production, costumes, and style of the performance of this much loved holiday classic.
AUDIENCE: Dance lovers, SF Ballet's Nutcracker fans, lovers of the performing arts and San Francisco itself
Employer: SF Ballet
ROLE: UX design lead, designed and developed interactive elements and integrated videos and articles from the Ballet's blog.